Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit of that too.
Those were among the key points that creative chiefs like Wieden + Kennedy’s Mark Fitzloff and TBWA\Chiat\Day’s John Norman made today during an Advertising Week discussion about creative leadership. The chiefs also stressed that chief creative officers need to contribute to business conversations and focus on what Paul Venables described as the soft stuff: human values like honesty, empathy and respect.