Partners + Napier

One CEO’s Prescription for the Ad Industry: More Office Hugs

You can't grow up in a large Italian family and not be a hugger. For one, it's physically impossible to avoid the hugs. They come at you fast and loud and for all sorts of reasons. It's your job to smile, open your arms and catch them. Yes, I'm a hugger. I dispense them with reckless abandon. You just got promoted? Bring it in. Your chocolate Lab died?

Partners + Napier Has Found Its New Managing Director

Partners + Napier in New York has filled its top leadership role with Ogilvy & Mather's Matt Dowshen. Dowshen, former managing director, senior partner and director of client services at Ogilvy, will run Partners + Napier's New York office. As managing director, he'll work on current and prospective clients, looking to grow the shop's client roster.

You Need More Than Great Ads to Win at Cannes

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up 5 percent from 2013—agencies are fighting to stand out.

TIAA-CREF’s Review Was a 4-Horse Race

The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources.Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with media incumbent TargetCast); and Digitas, the creative incumbent.

Don’t Steal This Agency’s Parking Spots, Unless You Want a Good Caning

Partners + Napier in Atlanta recently gave its copywriters license to spice up the signs next to its parking spots, warning people not to use them unless they have business with the agency. The signs humorously presume all sorts of excuses and shenanigans on the part of the offenders—they're cheap, they're lousy drunks, they're shopaholics, they're greedy fools who couldn't resist the "aroma of deliciousness" coming from a nearby eatery. One sign even pegs them as lazy jerks who would race handicapped people to the closest spot to the building. "Have you no soul?" it asks. "If you are willing to park here, what else are you capable of? … Now that your car's been towed and you can't get around, you're handicapped. And like a cane upside the head, you're gonna get hit with a fine. This one's for all the grandmas out there." Good to know your agency's up for a little caning when the situation calls for it. They also wrote some fake parking tickets. See those, and more signs, below. Via Ads of the World and Business Insider.