Adweek’s Top 10 Commercials of the Week
Brand Marketing
Cablevision Selects Finalists in Optimum Creative Review
Brand Marketing
Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final [...]
Cablevision’s Optimum Seeks ‘Voice’ in Creative Search
Brand Marketing
Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand.