Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final presentations are slated for late March.
The assignment is new and will complement product-specific ads from current lead agency Gardner Nelson + Partners in New York. Account revenue is estimated at $2 million.
Gardner Nelson is among the remaining contenders. The others are Vitro, which is pitching via its San Diego and New York offices, and New York agencies Amalgamated and Mother.
The cable company’s review committee includes Kristin Dolan, a senior evp and wife of CEO James Dolan; evp of marketing Jon Hargis; and vp of marketing and advertising Joe Leonard.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in