It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond C3, on which most ratings guarantees are based.
With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad.
Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour appears to be one of the more haunted slots on the dial.
With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years.
Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have str
The longer the Viacom/DirecTV dispute goes on without an agreement—and it's in its first full week now, which is a very long time for this sort of thing—the more likely it seems that nobody is going to walk away happy from the conflict, unless it's the Disney Channel.
Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today.