Viacom/DirecTV Faceoff Takes Its Toll on Ratings

The longer the Viacom/DirecTV dispute goes on without an agreement—and it's in its first full week now, which is a very long time for this sort of thing—the more likely it seems that nobody is going to walk away happy from the conflict, unless it's the Disney Channel. Two weeks ago (July 2-8), the Disney Channel brought in 1.83 million viewers in total day, while Nickelodeon nabbed 1.75 million. Last week (July 9-15)—four days of which had Nickelodeon dark in DirecTV's 20 million households—Disney grabbed 2.19