Here’s AOL’s Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?
Performance Marketing
Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters.
Fox Sports Grabs Rights to Golf’s U.S. Open
On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf [...]
Disney, Time Warner Confident About NBA Prospects
While rival networks may be licking their chops in anticipation of trying to wrest away the media rights to the NBA, both legacy partners said they are confident that they’ll [...]
NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum
With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good p
NBC Sports Drives Off With Nascar Rights
On the eve of ESPN’s 18-race Nascar season, it appears that the network’s affiliation with auto racing is entering its final lap.
Disney’s Rasulo Dismisses the Fox Sports 1 Threat
While Fox Sports 1 believes it will be competitive with ESPN within a few years after its August 17 launch, at least one of Bristol’s corporate overseers seems all but [...]