Fox Sports 1 Powers Through Its First Month

Startup cable net dominates second-tier players

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.

According to Nielsen data, FS1’s first 30 days have shown vast improvement over the now defunct Speed. On a total-day basis, the network has boosted its overall deliveries by 29 percent compared to the year-ago period, while men 18-49 are up 49 percent.

Nightly ratings have improved even more sharply, as overall prime-time viewership is up 102 percent while men 18-49 have soared 180 percent.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in