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Olympics Viewers Don’t Like Celebrity Endorsements

Brand Marketing

By Lucia Moses

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events, [...]

Performance Marketing

What Does That Second Screen Mean for Viewers and Advertisers?

By Lucia Moses

Brand Marketing

Fast Chat: Kraft’s Bough on iD Gum’s Deal With MTV

By Andrew McMains