multi-screen technology

Olympics Viewers Don’t Like Celebrity Endorsements

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events, but beware of celebrity endorsements—viewers are 43 percent less likely to buy products that celebrities use, according to Experian Marketing Services.

What Does That Second Screen Mean for Viewers and Advertisers?

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors. On the one hand, advertisers will have to work harder to get and keep people's attention as they flit from screen to screen, the studies suggested.

Fast Chat: Kraft’s Bough on iD Gum’s Deal With MTV

Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward.