Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer
Brand Marketing
Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV an
Stephen King’s Under the Dome Drama Is a Hit for CBS
Four episodes in and it’s clear that CBS has a rare summer drama hit on its hands with Under the Dome, a claustrophobic yarn about a small town that is [...]
CBS’ Dome Stifles the Competition
The second installment of CBS’ supernatural thriller Under the Dome suffocated the competition Monday night, stifling the premiere of NBC’s scripted series Siberia while keeping the struggling ABC drama Mistresses [...]
There’s No Place Like Dome
CBS on Monday drew a huge crowd with the premiere of its ambitious scripted series, Under the Dome, delivering 13.5 million total viewers and a staggering 3.3 in the adults [...]