Microsoft Windows

Microsoft Opening Up More Ad Inventory to Programmatic

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York.Microsoft said it is expanding its partnership with AppNexus to deliver more ads through the Microsoft Advertising Exchange and on mobile devices.

Adweek’s Top 10 Commercials of the Week

Crispin Hires Strategic Lead for Microsoft Windows

Crispin, Porter and Bogusky has hired David Measer as group planning director, leading strategy on Microsoft Windows work out of the agency's Los Angeles office.Measer started at MDC-owned Crispin last week, after spending four years as director of strategic planning and business development at L.A. independent agency David and Goliath.