‘Family Circle,’ ‘Woman’s Day’ Cut Frequency
Performance Marketing
Two of the largest-circulation women’s service titles are lowering their frequency in the face of a challenging ad market and the threat of higher postage and paper costs.
Leadership Shake-Up Coming to Fitness Magazines
Performance Marketing
These are heady times for the fitness magazine category, with two of the biggest titles in between publishers.
Meredith Makes Big Sales Hire in Ad Slump
Performance Marketing
Mass women’s brands publisher Meredith brought in Dick Porter in a new, supercharged sales role, a move that comes at a time when the company has seen ad sales soften [...]
Next Issue Media Newsstand Revealed
Performance Marketing
The publishing industry’s digital newsstand, which has been in the works for two years, is finally up and running. Next Issue Media, a joint venture of Time Inc., Hearst, Condé [...]