Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in which everything about media consumption has changed.
Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil. Media spending in the markets in play totals about $1.6 billion annually.
Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by UM, the chemical company said today. UM has been invited to defend, and the process is expected to stretch through the summer.
Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about $80 million a year.
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying.
L'Oréal USA, the American unit of the French beauty company, is reviewing its media business. The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media in 2014, down slightly from the $930 million it spent in '13, according to Kantar Media.
Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External View Consulting Group, the Los Angeles-based consultancy managing the search.