MediaVest Ends the Year With a Shot of Jack Daniels
Brand Marketing
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, [...]
BPN Names a U.S. Managing Director
Brand Marketing
BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position.
GroupM’s Maxus Wins NBCU Digital Duties
Brand Marketing
GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed.
Panera Bread Searches Again for a Creative Shop
Brand Marketing
Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's [...]
PHD’s Williams Moves to Maxus
Brand Marketing
Steve Williams, the president of Omnicom media network PHD in New York, is moving over to WPP’s Maxus as CEO of North America. He replaces Louis Jones, who is retiring [...]
Maxus Names a Content Chief for North America
Brand Marketing
Maxus has turned to an executive with experience at publishers and cable networks to lead its content development in North America.