How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

"I'm a little nervous. I'm a lot nervous!"

How Marketers at Music Fests Are Engaging Fans on Site and Online

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience. Bud Light empathizes, festival fans.

GM Hits Runway to Get Women on the Roadway

To get women in the driver’s seat in the 1950s, General Motors hired the “Damsels of Design,” an all-female team of auto designers who created female-friendly models like the Chevy Impala Martinique and the Pontiac Parisienne.

It’s always clear skies with Malibu rum radio

DJ Bernhard and MC Wonder Full are having way too much laid-back, Caribbean-style fun in Malibu rum's tongue-twisting "Radio MaliBoom Boom" campaign by Publicis in London. The multifaceted push features […]