GM Hits Runway to Get Women on the Roadway

Automaker teams with Isaac Mizrahi, LivingSocial, Time Warner to promote the latest Chevy Malibu

To get women in the driver’s seat in the 1950s, General Motors hired the “Damsels of Design,” an all-female team of auto designers who created female-friendly models like the Chevy Impala Martinique and the Pontiac Parisienne. This week the automaker kicks off a more modern approach to generate interest in its 2013 Chevy Malibu, by way of a side trip through women’s closets.