MagnaGlobal

San Francisco Tech Scene Opens Its Doors for Innovation Month

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea to Battelle.

First Mover: Tim Spengler

Specs Age 47  New gig Worldwide CEO, MagnaGlobal Old gig President, North America, Initiative

MagnaGlobal: Politics, Olympics to Drive 4% Ad Revenue Growth in 2012

MagnaGlobal updated its 2012 U.S. advertising forecast, predicting a 4 percent uptick in year-over-year advertising revenue thanks to the quadrennial effect of political and Summer Olympic-related advertising.

MagnaGlobal Chief Herbst-Brady Jumps to MTV Networks

MagnaGlobal president and CEO Elizabeth Herbst-Brady is leaving the agency world to take on a new role at Viacom’s MTV Networks.

Cable in Ad Sales Driver’s Seat

Everything’s coming up roses for the cable TV networks, as a once thorny ad sales market promises to be particularly sweet smelling in 2011.