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Everything’s coming up roses for the cable TV networks, as a once thorny ad sales market promises to be particularly sweet smelling in 2011.
According to IPG’s MagnaGlobal, the national cable networks will boost their advertising dollars by 10.8 percent this year. Based on estimates from the Cabletelevision Advertising Bureau, that jump would bring cable’s overall ad sales haul to a whopping $22.7 billion.
While the upfront isn’t a perfect indicator of the general strength of the market, the total year increase predicted by MagnaGlobal echoes Tabak & Co.’s
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