Health Ad Tells Story Entirely Through URLs
Creativity
Here's an interesting approach to online advertising—a health campaign from Italy that claims to tell "the first URL story ever." You begin at this-is-the-story-of-a-woman.com and proceed from one page to [...]
Electrolux spot not lacking in crazy imagery
Creativity
Swedish shop Lowe Brindfors crams lots of activity and imagery into this 60-second spot for Electrolux appliances. We've got, among other things, animated rainstorms and tidal waves, a locomotive traversing [...]
Death on the hunt for doggies in Italian PSA
Creativity
This Italian spot for the country's National Animal Protection Institute, via Lowe Pirella Fronzoni, is both creepy and amusing as it exhorts the public to "save the animals from a [...]
Don’t despise nature? Use green packaging
Creativity
The true story of American park ranger Roy Sullivan, who was struck by lightning seven times between 1942 and 1977, for some odd reason inspired this spot by South African [...]
Another safe-driving ad turns back the clock
Creativity
We've got a mini-trend in road-safety advertising: stories told in reverse. This spot, by Lowe Strateus for Securite Routiere in France, opens with a wrenchingly realistic hospital scene (Christ, the [...]
Lowe ad revisits Bush thrown-shoe incident
Creativity
Lowe Bull's new campaign for South Africa's Cape Times newspaper carries the tagline, "In-depth news investigated from every angle. Know all about it." Somewhat humorously, one such angle we get [...]