Here's an interesting approach to online advertising—a health campaign from Italy that claims to tell "the first URL story ever." You begin at this-is-the-story-of-a-woman.com and proceed from one page to the next, following the story in the address bar. It tells the tale of a woman who suffers from CCSVI, or chronic cerebro-spinal venous insufficiency, which often affects people with multiple sclerosis. CCSVI clogs veins and hinders movement—a stasis mirrored by the stuttering nature of reading a story bit by bit across multiple Web addresses. Eventually the story leads to a page asking for donations. Aside from the poor Italian-to-English translation, it's a very cool idea. Has it been done before anywhere? By Lowe Pirella Fronzoni in Rome. Via Ads of the World.