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Here's an interesting approach to online advertising—a health campaign from Italy that claims to tell "the first URL story ever." You begin at this-is-the-story-of-a-woman.com and proceed from one page to the next, following the story in the address bar. It tells the tale of a woman who suffers from CCSVI, or chronic cerebro-spinal venous insufficiency, which often affects people with multiple sclerosis. CCSVI clogs veins and hinders movement—a stasis mirrored by the stuttering nature of reading a story bit by bit across multiple Web addresses.