Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by investors including several Google board members, the Los Angeles Dodgers, Major League Baseball and Sun Microsystems' co-founder Andy Bechtolsheim.
Los Angeles Dodgers
Houston, we have a problem.According to Nielsen live-plus-same day data, the Astros’ Monday afternoon home game against the Los Angeles Angels of Anaheim scratched, delivering a 0.0 rating on Comcast SportsNet Houston. In other words, not a living soul watched the game.
DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has yet to finalize an agreement with the league.
In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings.
Time Warner Cable chairman and CEO Glenn Britt on Thursday told investors that the operator’s RSN strategy is designed to minimize costs in the long haul.
Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018.