Lisa Baird

9 Women the NFL Should Consider for Next CMO

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed f

How the World’s Top Sports Marketers Learned to Love Mobile, Social and Female Fans

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. And sports is the last true collective viewing hearth at scale.

Y&R Bows U.S. Olympic Committee Effort

’Tis the season for Olympian advertising. Days after Procter & Gamble bowed a global campaign celebrating the moms of Olympic athletes, the U.S. Olympic Committee is launching an effort designed to raise funds for the U.S. team.

A New Campaign for the U.S. Olympic Committee

The U.S. Olympic Committee has a new logo, new agencies, and now, a new campaign that links the Olympic movement with the American spirit.