Liquid-Plumr

Liquid-Plumr Lets the Hot Faucet Flow With Its Sexy Plumber Calendar

The Liquid-Plumr marketing team is following up its innuendo-filled, sexually charged "Double Impact" and "Need it Now"&n

Hunkvertising: The Objectification of Men in Advertising

Call it hunkvertising.

Keeping It Clean With the Cleaners [Video]

Hello,I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. Sometimes you can even smell them. So this week I've been looking at cleaning products. Turns out that underneath my sink there is a world of repressed feelings, emotions and lusts, and often pine scented. Hope you enjoy.

Adweek’s Top 10 Commercials of the Week


Ad of the Day: Liquid-Plumr Gives Housewives More Erotic Cleaning Fantasies

Clogged drains are gross. Just think about the combination of things that go into rendering your tub drain completely nonfunctional: enough hair to knit a child's sweater, some soap scum, a load of unidentifiable brown goo. And the process of actually removing said clog? So not sexy.

Liquid-Plumr Double Impact Has Twice the Uncomfortable Innuendo

Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB in San Francisco have but to create the innuendo-stuffed spot below with a housewife who daydreams about two plumbers double-teaming her clog by "snaking her drain" and "flushing her pipe." I suppose you have to hand it to the Clorox brand—they just went for it.