The Liquid-Plumr marketing team is following up its innuendo-filled, sexually charged "Double Impact" and "Need it Now"&n
Hello, I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. Sometimes you can even smell them. So this week I've been looking at cleaning products. Turns out that underneath my sink there is a world of repressed feelings, emotions and lusts, and often pine scented. Hope you enjoy.
Clogged drains are gross. Just think about the combination of things that go into rendering your tub drain completely nonfunctional: enough hair to knit a child's sweater, some soap scum, a load of unidentifiable brown goo. And the process of actually removing said clog? So not sexy.
Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB in San Francisco have but to create the innuendo-stuffed spot below with a housewife who daydreams about two plumbers double-teaming her clog by "snaking her drain" and "flushing her pipe." I suppose you have to hand it to the Clorox brand—they just went for it.