Adweek’s Top 10 Commercials of the Week


Smithwick’s ‘Squirrel’

Smithwick's newest (and arguably cutest) spot, from adam&eveDDB and director Simon McQuoid, features a CGI rodent as brewmaster single-handedly operating the Smithwick's brewery.


Chevrolet Silverado ‘Her Horse’

Truck commercials have historically followed the same testosterone-fueled formula. That trend has finally ended with Leo Burnett Detroit's debut of a new spot for the Silverado aimed at women.


Adidas ‘Jump With Derrick Rose’

Want Derrick Rose's signature Adidas basketball sneakers? In London, fans lined up for the chance to jump and snag a pair for themselves.


Liquid-Plumr ‘Urgent Clear’

This new spot for Liquid-Plumr goes right for the risque joke about cleaning one's pipes. Outright sexual suggestions abound in this spot for a household product that's decidedly unsexy.


Sony 4K Ultra HD TV ‘Imagine’

180LA's new 60-second spot for Sony's 4K Ultra HD television—directed by Garth Davis, who also stars in it and does the voiceover—is about how the clarity of 4K helps close the gap between what Davis can imagine in his mind's eye as a filmmaker and what he can actually show on a screen.


How I Met Your Mother ‘Ted’s Kids Like You’ve Never Seen Them’

This hilarious promo for the final season of CBS's How I Met Your Mother takes the show's weird framing device to its logical and deeply unsavory conclusion.


Carling ‘It’s a Boy’

The congratulatory ads continue to roll in following the birth of the royal baby. Here's Carling's entry from ad agency Creature—an amusing tale of a palace nursery decorator who's working off faulty information.


Las Vegas Cosmopolitan ‘Misfit Right In’

The Cosmopolitan of Las Vegas has a new spot out from Fallon featuring driving music, kinetic on-screen type and striking, cryptic images to tempt, rather than beseech, the viewer.


Sainsbury’s Anniversary Games ‘Return of the Superhumans’

Channel 4's "Meet the Superhumans" spot from last summer won the Film Craft Grand Prix in June. Now, the superhumans are back in this spot making the Sainsbury's event—three days of world-class athletics culminating with the Paralympians back at the scene of their glory last year.


The Last of Us

It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The Last of Us, breathes a little new life into the premise.