Comcast to Tap Set-Top Data for Advanced Advertising Service
NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data.
The Voice Is Music to NBC’s Ears
That muffled turbine noise you hear coming from the vicinity of 30 Rock is the collective sigh of relief exhaled by the NBC executives who just took a gander at [...]
NBCUniversal Goes It Alone With Non-NewFront Event
Performance Marketing
NBCUniversal last month broke with the Digital Content NewFront posse of upfront presenters (taking its place: CBS Interactive). Now the company is planning a stand-alone, non-NewFront event it has dubbed “Digital.Amplified.”
Syfy Bets $105m on a TV Series and Video Game [Updated]
At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video [...]
Introducing NBCU’s New Dream Team of Ad Sales
It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today [...]
NBCU Adds More Sales Staff Under Yaccarino Pre-Upfront
NBCUniversal ad sales head Linda Yaccarino has created four new titles on the company's ad sales roster, adding muscle to a team that has been growing since she arrived at [...]