Convergent TV

NBCUniversal Paid $1.4 Million per Episode to Air Modern Family. Will It Pay Off?

Only 4 seasons

Headshot of Sam Thielman
By Sam Thielman

September 15, 2013

Linda Yaccarino proved that she can sell Modern Family to ad buyers. Now USA Network has to sell it to audiences.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Sam Thielman

Sam Thielman

Recommended articles
Related Articles
Convergent TV

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Foxicon-image

By Jason Lynch

Convergent TV

A+E Networks Reconfigures Its Ad Sales Team to Sell Cross-Portfolio and Cross-Platformicon-image

By Jason Lynch

Mediaweek

Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentumicon-image

By Kelsey Sutton

Streaming content available on Paramount+
Streaming & OTT

Paramount+ Rolls Out Ad-Supported Tier Priced at $4.99 Per Monthicon-image

By Kelsey Sutton

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

A Marketer’s Playbook for the 2022 Holidays

By Meta

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Are You Advertising With Integrity?

By Connatix

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch