NBCUniversal Says Nielsen’s Total Content Ratings Aren’t Ready, Wants to Delay Rollout
NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release."
NBCUniversal Asserts Its Dominance Over Digital Video Players
First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of [...]
NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising
NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all [...]
NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it [...]
Facetime: Adweek’s Executive Lab and Miami’s Art Basel Usher in December
Brand Marketing
Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour [...]
NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group
Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams.