NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising

First partnership since NBCU’s $200 million investment last year

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NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all of their combined digital properties with a new inventory tool called Concert.

The partnership will offer "premium, safe environments" for advertisers, according to Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships, across Vox Media's eight properties and NBCUniversal's digital properties. The companies said that represents a combined audience of more than 150 million people, according to ComScore data.

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