NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising

First partnership since NBCU’s $200 million investment last year

NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all of their combined digital properties with a new inventory tool called Concert.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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