NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of its digital properties—in under two hours. When the confetti cannons went off to bring the Radio City Music Hall event to a close, the entire presentation clocked in at an hour and 53 minutes.