Levi Strauss

Levi’s Reunites with FCB

Levi Strauss & Co. is back with FCB.The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its business to Interpublic’s Draftfcb and independent The House Worldwide.

Perspective: Denim for Dudes

Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened together with rivets—to miners in the California gold fields. Mr.