Legendary Entertainment

Who Gets Yahoo’s Big Media Job?

Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in the works for Katie Couric.

The Five Best Brand Activations We’ve Seen at Comic-Con

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties.

The Five Best Brand Activations We’ve Seen at Comic-Con


Nearly Everything Is Branded at Comic-Con

Attendees may show up at San Diego Comic-Con as superheroes, but they turn into advertisements as soon as they walk through the fan-stuffed door and onto the floor of the convention center.