After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler.
The Playa del Rey, Calif. office of TBWA\Chiat\Day is laying off about 24 employees or roughly 5 percent of its total staff of 450, sources said.
Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds. Joining as president is Nils Peyron, a former account leader at McCann Erickson and Ogilvy & Mather who most recently was chief marketing officer at Toms shoes. Peyron fills a vacancy left by the November 2012 exit of Leeann Leahy.
For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources.
Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit of that too.
The Martin Agency found its new creative chief right under its nose. Joe Alexander, an executive creative director who has steered the 100-person creative department since chief creative officer John Norman left in June, is the new CCO, president Mike Hughes told agency staffers today.
Fresh from his split with The Martin Agency, John Norman now faces the task of running the creative department of a key office of TBWA\Chiat\Day.