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The Playa del Rey, Calif. office of TBWA\Chiat\Day is laying off about 24 employees or roughly 5 percent of its total staff of 450, sources said.
The downsizing comes after the Omnicom Group agency, once the Pepsi's brand lead agency in the U.S., saw its responsibilties shrink on the brand. The cut also comes after the office came up short in Wells Fargo's creative review, which sister shop won on Tuesday.
A TBWA\C\D rep could not be reached for comment.
The L.A.
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