TBWA\Chiat\Day L.A. Cuts 5% of Its Staff

Layoff follows loss of Pepsi brand work

The Playa del Rey, Calif. office of TBWA\Chiat\Day is laying off about 24 employees or roughly 5 percent of its total staff of 450, sources said.

The downsizing comes after the Omnicom Group agency, once the Pepsi's brand lead agency in the U.S., saw its responsibilties shrink on the brand. The cut also comes after the office came up short in Wells Fargo's creative review, which sister shop won on Tuesday.

A TBWA\C\D rep could not be reached for comment.

The L.A. office also has experienced management changes recently. In January, Luis DeAnda became general manager, shifting from global managing director at TBWA\MAL, the agency’s dedicated unit for Apple. And last month, chief creative officer John Norman left amid a search for his successor. Carisa Bianchi remains president.

The office's top accounts include Nissan, Gatorade, Energizer and Southwest Airlines.