After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales
Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of [...]
Viacom Is Creating a Full Division Devoted to Branded Content
Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted [...]
MagnaGlobal Chief Herbst-Brady Jumps to MTV Networks
MagnaGlobal president and CEO Elizabeth Herbst-Brady is leaving the agency world to take on a new role at Viacom’s MTV Networks.