Jeff Charney

5 Tips From Progressive’s CMO on Building a Brand That Cuts Through the Clutter

In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as a fun, likeable brand by creating a relatable character that's stood the test of time.  So how did the brand break through all the noise? 

Progessive’s Flo Meets First Celebrity

Flo broke Michael Buffer's spleen.