Integral Ad Science

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Few marketing topics in the past couple of years have grown more in importance than data.

This New Viewability Tool Aims to Put Publishers and Marketers on the Same Page

While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics.

Trouble Brews Over the Viewability of Digital Ads

The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers.