Ogilvy’s E-Commerce Unit Gets Tech Partner
Brand Marketing
A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new [...]
IBM Billboard Changes Its Color Based on Your Clothing
Creativity
A billboard that changes color to match what I'm wearing? How have I managed to get along all these years without one? Now I won't have to look down at [...]
IBM Expands Analytics Portfolio Again
Performance Marketing
US IT giant IBM is buying risk analytics firm Algorithmics for $387 million. The news comes just days after IBM bought British security data company i2.
Google Acquires IBM Patents
Performance Marketing
Google made its most recent move in the ongoing great game of acquiring tech patents. The company purchased a bundle of more than 1,000 patents from IBM, according to a [...]
IBM ad likes the job Mike Bloomberg’s done
Creativity
As if Michael Bloomberg didn't spend enough of his own money trying to win re-election as mayor of New York City, IBM's ad budget seems to have given him a [...]