HTC One

HTC’s Absurd Rap Anthem Is So Joyously Bad, You Have to Love It

"We own the universe. Galaxy is overrated." If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new rap video, "Hold the Crown."

HTC One Is Putting 40% of Its Ad Buy Into Digital

Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction.