Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce.
Home Shopping Network
In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for sale. Today, of course, every celebrity has a perfume, and all it takes is a call to the Home Shopping Network to buy it. Ever wonder how this part of Western civilization devolved in this manner?