American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards
Brand Marketing
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
Elliott Management Takes Significant Stake in IPG
Brand Marketing
Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company.
Havas Adds Crowdsourcing With Victors & Spoils
Brand Marketing
Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon [...]
Top 10 Earners in Advertising
Brand Marketing
No one will ever describe 2010 as a banner year for the ad business. Despite the recessionary headwinds, however, the Big Four holding companies managed to grow their share prices [...]
Holding Companies’ Ad Trading Desks Delivering Mixed Results
Brand Marketing
The great in-house trading desk experiment that the big four agency holding companies—Publicis, WPP, Omnicom, and Interpublic—launched in the last few years appears to have yielded lukewarm results.
IPG Reports $48 Million Loss in Q1
Brand Marketing
Interpublic Group reduced its net loss in the first quarter compared to the same quarter last year, in part due to double-digit revenue growth. The loss amounted to $48.1 million [...]