After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
Interpublic chief Michael Roth stands to gain nearly $42 million should there be a change in control at the holding company, according to the company's newly released annual meeting proxy statement. Of that amount, $12.6 million would reflect severance and $13.5 million in performance shares.
Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies.Net income for all of '14, however, fell 9 percent to $815 million, due in part to costs related to acquisitions and the company's failed merger with Omnicom Group.
Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & S
In its acquisition of Pitch, niche holding company Project: WorldWide gets another small agency but one that works on big brands.
Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company.
Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon to be Havas Worldwide, and Arnold Worldwide.
No one will ever describe 2010 as a banner year for the ad business. Despite the recessionary headwinds, however, the Big Four holding companies managed to grow their share prices and revenue. And, in most cases, their honchos saw their total pay—a combination of salary, bonus, and stock—rise handsomely.
The great in-house trading desk experiment that the big four agency holding companies—Publicis, WPP, Omnicom, and Interpublic—launched in the last few years appears to have yielded lukewarm results.