Chicago Blackhawks Get Stanley Cup Ad Without Being in Finals
Creativity
The Stanley Cup Finals begin Wednesday, with the Boston Bruins and Vancouver Canucks squaring off for the NHL title. But Reebok has a soft spot for the Chicago Blackhawks, who [...]
Leave a Bruins game early at your own peril
Creativity
The Boston Bruins’ guy-in-bear-suit mascot returns, more violent than ever, in “Escalator,” a clip from Mullen that explains — in shattering terms — why you should never leave a Bruins [...]
Alaska’s hockey-bear mascot destroys Earth
Creativity
You can’t say we didn’t warn you. Sure enough, that interstellar murder bear from the University of Alaska-Fairbanks has returned to take out his catastrophic vengeance on arctic sea vessels, [...]
This college mascot could destroy the Earth
Creativity
It's not every day that we write about college hockey promos, much less ones that are a year and a half old. Then again, it's not every day that you [...]
Bruins bear, Cam Neely face off in new spot
Creativity
The guy in the bear suit returns in Mullen's latest video for the Boston Bruins, this time staring down legendary B's tough guy Cam Neely. I think Cam's the one [...]
NHL playoffs about to get excessively hairy
Creativity
Nine NHL playoff teams have launched a charity Beard-a-Thon campaign, with ad support by Cenergy and Fuseideas. Hockey players like to grow beards because it hides their many facial scars. [...]