Herbal Essences

Pepsi, GM Bail on Fox’s X Factor

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around with the show.

Seven Brands That Are Winning With Nostalgia

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.

Herbal Essences gets high on stoner chicks

After years of insanely successful Herbal Essences ads where they treated the shampoo like it was some kind of orgasm sauce, Clairol has begun a new campaign with the tagline, […]