Takeaways from the Yale Publishing Course: Publishers Embrace the “Flight to Quality”
I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale [...]
Facetime: Awards Season in Full Swing
Brand Marketing
Media moguls, Hollywood stars and cultural icons partied and celebrated from coast to coast.
Facetime: New Year, New Parties From the Golden Globes to Milan Men’s Fashion Week
Brand Marketing
TV’s top execs and brightest stars headed to L.A. for the Television Critics Association's winter press tour, magazines celebrated in style, and the tech world gathered in Las Vegas for [...]
House Beautiful Names New Editor in Chief
Performance Marketing
Hearst Magazines has finally found a replacement for House Beautiful editor in chief Newell Turner, who announced plans to step down more than two years ago when he was made [...]
Hearst to Introduce Company-Wide Editorial Awards
Performance Marketing
For the past several years, Hearst has handed out its annual Tower Awards to the magazines boasting the strongest business performance.
Hearst’s TrendingNY Kicks Off Four-Week Test Run
Performance Marketing
New York women will be getting a pleasant surprise on their way to work this morning. Starting today, Hearst will begin handing out copies of its newest print product, [...]