According to Clara Shih, CEO of social marketing firm Hearsay Social, the biggest challenge facing social marketers is content.
While the media world has gawked at Facebook’s stock price, big enterprise IT companies have been quietly snapping up a hot commodity: social marketing management firms.
For the most part, conference sessions can be canned affairs. But, for the most part, that’s not the case when Barry Diller’s onstage. It may be that the IAC chairman and senior executive is at such a point in his career where he doesn’t need to heed talking points and can instead speak honestly. Regardless the reason, he does.