Healthcare Marketers Live in Multiple Worlds — Leverage That Insight
Performance Marketing
As healthcare marketers, you live in multiple worlds. Of course you are a professional. But every time you go to the doctor, you're a healthcare consumer. And while your employer [...]
No More Menial Jobs and 2 Other Steps to Customer Experience Transformation
Performance Marketing
As a marketing consultant, I read great articles about Customer Relationship Management (CRM) every day on the job. Most of them focus on the sales and marketing aspects of CRM [...]