Hawaii Five-0

7 Memorable Moments in the Dubious History of Product Placement

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.This Wednesday, we'll be tackling the issue of product placement at #adweekchat, a one-hour Twitter conversation open to all. Join us at 2 p.m. Eastern for a lively discussion of the best, worst and weirdest examples of product placement in TV, movies and video.In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:

Déjà Vu All Over Again as CBS Renews 18 Series

In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season. 

Sleepy Hollow Goes Out on a High Note, The Blacklist Continues to Slip

Fox’s freshman hit Sleepy Hollow wrapped its first season in grand fashion, drawing its biggest ratings in months with a two-part cliffhanger finale.

Hostages, We Are Men on the Ropes

NBC once again coasted to an effortless victory Monday night, as The Voice-Blacklist battery thumped the broadcast competition.

Multiple Syndication Partners for CBS’ The Good Wife

Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife.

No Post-Super Bowl Lift for CBS

CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes.

Nevermore: The Following Dispels TV’s Freshman Curse

Fox’s pitch-black new crime drama The Following on Monday night became the first freshman series of the class of 2012-13 to actually improve on its premiere ratings.

NBC Wins Opening Night Ratings Brawl

NBC won the first ratings skirmish of the 2012-13 broadcast TV season, as The Voice and Revolution ran the table against CBS’ comedy-drama stew.Per Nielsen live-plus-same-day data, NBC ran away with the demo, averaging a 3.9 rating among adults 18-to-49. CBS took second with a 3.2, followed by ABC (2.3), Fox (1.8) and Univision (1.5). 

Ghost Town: The Vanishing 10 pm Broadcast Drama

The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs.

Battle Royale: ‘Voice’ and ‘DWTS’ Square Off

Already packed like a rush-hour subway car, Monday night became even more dangerously overcrowded with the return of Dancing With the Stars.Back for its 14th cycle, ABC’s competition series averaged 18.8 million viewers and a 3.5 in the adults 18-to-49 demo, marking a significant 34 percent drop versus last spring’s opener.