Nevermore: The Following Dispels TV’s Freshman Curse

Fox drama becomes first new series to grow demo in Week 2

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Fox’s pitch-black new crime drama The Following on Monday night became the first freshman series of the class of 2012-13 to actually improve on its premiere ratings.

Per Nielsen live-plus-same-day data, Episode 2 of The Following delivered 10.1 million viewers and averaged a 3.3 rating in the 18-49 demo. While there was a negligible decline in total viewers—Monday’s audience dipped 3 percent versus the premiere’s 10.4 million—the dollar demo grew one-tenth of a point from a 3.2

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