Harvard Business School

Not All Bots Are Trying to Rip Off Digital Advertisers

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate.

The Six Companies Fueling an Online Ad Crisis

As the controversy swirls over publishers selling advertisers bogus nonhuman traffic, many of the accused have screamed, “It wasn’t me! We bought bad traffic from somebody else!”

The Digital Stimulus Package

Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the Interactive Advertising Bureau. Startups made up 19 percent (375,000) of those digital gigs, per the IAB-sanctioned report.