Haribo

Spark’s Branded Content Guru Eric Levin on True Creative Success

Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread

Endorsement Train Starts Early for Super Bowl QB

The “HarBowl” just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl. The Ravens quarterback just signed a one-year deal with Haribo, the world’s largest gummy, licorice and marshmallow manufacturer.