Grey NY

Iconic Grill-Maker Weber Taps Grey as Its First Global Agency

Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s.

Grey N.Y. Resigns E*Trade

After a six-year run, Grey Advertising resigned E*Trade after the client said it was launching an agency review. An RFP went out this week as the first stage of the search. It could not immediately be determined which outside consultant is handling the process.In 2012, E*Trade spent $112 million in measured media, according to Nielsen.

Arnold Wins Avocados From Mexico

Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use.